Winner of the UK-wide Big Bus Challenge, our stop live exports campaign for CIWF really drove home awareness of this inhumane practice, picking up a load of new members for the charity along the way.
It also beat its fundraising target almost five times over.
The task: Create provocative, playful and insightful banners that led readers directly to live articles online.
For The Economist.
Meaning write a thousand or so headlines in the hope that one, maybe two even, would make it through.
And some did. Result.
The snap election took the UK by surprise. And so too did its outcome. As the results came in, The Economist posters went up.
Take a Honda ATV, freeze it in a giant block of ice for three whole weeks, then slowly defrost. And what do you get?
An amazing piece of machinery that starts up first time. And a nice demonstration in poster, print and digital of our brand new positioning ‘Any Conditions Apply’.
Magners Cider is made in the dark to achieve its distinctive taste.
So, for this award-winning campaign, darkness became our special ingredient too.
We launched a nationwide search for pub gardens in need of a makeover, and created amazing spaces all over Britain, all in the space of one night.
The pubs and punters loved it - just as much as the Cannes Experiential jury.
When an EU ruling ordered Lloyds Bank’s split from TSB, I created work that was part of the UK’s largest ever rebrand. This included direct, digital, press, posters, CRM, loyalty schemes and a community fund programme.
We came up with a whole new look, feel and way of speaking for their personal, business and private banking.
From the big ideas to the small print, this massive project successfully re-established Lloyds Bank as a stand alone high street brand.
The Co-Op is a family of businesses with a long history of supporting communities across the UK. So when they wanted to promote their milk delivery service, it was a chance to bring home some real change too.
We gave people who wanted to make a fresh start the opportunity to showcase their talents on TV, radio and in local press. Many landed their dream jobs. While still more opted to have Co-op Milk delivered.
Killing Secrets is the UK Campaign for a Transparent and Accountable Arms Trade.
When they demanded Parliament do more to stop the unregulated sale of weapons to oppressive regimes, we took it to their doorstep (via a massive projector from the back of a truck on Westminster bridge).
Our message made all the papers, while we made a quick exit.
Virgin Media Business love the challengers. The boat-rockers. The innovators. The disruptors.
So when they wanted to let more start-ups know they were the comms company to come to, we came up with the Cross The Divide campaign.
Using the real stories behind real businesses, the work included posters, print, digital and a 40-page (whew) magazine.
It doesn’t take a Dalglish, Gerrard or Salah to spot an opportunity and run with it.
When Liverpool FC’s unpopular American owners Tom Hicks and George Gillett were given the boot, these ads ran the next day, online and in local press.
Virgin Trains 1. Rival trains 0.
All the world's a court. That was the message when the NBA came to London.
Tottenham Court Road became Tottenham Courts Road, Earl’s Court became Earl’s Courts and loads of Londoners got to test their skills against the NBA’s biggest stars (about 7 foot 1 on average).
Sports personalities of all persuasions also helped make the campaign social.
Launch work for the 4-Nations Tournament at London’s 02 Centre, official home court of Team GB Basketball.
Nutmeg, one of the UK’s biggest online investment management companies, offer their customers the type of advice and products they need to help them reach their financial goals.
In a world of complex pricing structures and investment strategies, they keep things clear, concise and uncomplicated – doing ISAs and JISAs without the jargon.
So for their new brand positioning, we took the same approach, creating a strong and simple statement that worked perfectly across all their platforms, in print, poster and digital.
In my best Kiwi accent, I recently asked the guy behind the counter of a central London post office for a pen.
And he handed me a pin.
Not ideal for writing an address on an envelope. But a nice idea for a self promo mailer to send to my favourite agencies.
Sweet as [brilliant]
Just a small selection. A bit of a flavour really.
I’ve written ads, short and long. Websites, emails, letters, brochures, social posts, brand identities, manifestos, tone of voice documents.
I really could go on and on. But there’s a word count, and I’m a professional.